History of Pernod Ricard
Anyone fond of whiskey would be aware of the fact that Pernod Ricard has shaken the global market with its impeccable spirits. They have distributed some of the best whiskeys in the market, such as Blender’s Pride whiskey. Seagram’s Blender’s Pride is loved by all. Blender’s Pride’s price totally does justice to Blender’s Pride alcohol.
The Pernod Ricard Group is rightly considered to be one of the leading companies in the global wine and spirits sector and, in 2015, Pernod Ricard celebrated 40 years in the industry. Ever since its inception, the company has experienced steady growth and, in the past ten years, it has developed through major acquisitions to become one of the largest companies in the wine and spirits industry. The whiskeys produced by Pernod Ricard are loved by all. Here is a timeline that perfectly depicts the success of the organisation:
1975 – Pernod Ricard was established in 1975 through the merger of two French anise liqueur-based spirits companies: Pernod and Ricard. They sought the acquisition of Campbell Distillers of Scotland.
1980 – Acquisition of Austin Nichols (bourbon) in the US.
1982 – Acquisition of the SIA MPA, of France, the world leader in the preparation of fruit and dairy products, which was subsequently divested in 2002.
1984 – Acquisition of Orangina, which was divested in 2001.
1985 – Acquisition of Ramazzotti (bitters) of Italy.
1988 – Acquisition of Irish Distillers (Irish whiskey) and it’s subsidiary BWG, a distribution company in Ireland and the UK, which was divested in 2002.
1989 – Acquisition of Orlando Wyndham Group (wine) in Australia.
1993 – Establishment of Havana Club International (rum) in Cuba.
1997 – Acquisition of Larios (gin, cognac and wines) in Spain.
1999 – Acquisition of Yerevan Brandy Company (brandy) of Armenia.
2001 – Acquisition of 38 per cent of Seagram’s wine and spirits, acquisition of Wyborowa SA, formerly Polmos Poznan (vodka) and acquisition of Jan Becher (bitters).
2002 – A partnership with Sogrape is established for the distribution of Sandeman (port), and a new partnership agreement is established with Kirin for the distribution of Four Roses (bourbon).
2005 – Acquisition of Allied Domecq (wines and spirits) in partnership with Fortune Brands.
2008 – Acquisition of the Swedish group V&S (wines and spirits) which includes Absolut Vodka.
2011 – Premium Wine Brands created to form a portfolio of Pernod Ricard’s priority wineries.
2014 – Acquisition of US winery Kenwood.
2014 – Acquisition of large portions of Tequila Avión Premium in Mexico.
2015 – Alexandre Ricard becomes the new CEO of Pernod Ricard.
This French company is known for selling many iconic brands that are loved by everyone globally, such as the Glenlivet, Blender’s Pride, Mcdowell’s, Chivas Regal, etc. Pernod Ricard’s headquarters is in Paris, but they have 81 offices worldwide in countries such as Croatia, China, Vietnam, Ukraine, USA, Malaysia, Latvia, and many more.