Phase 1: Idea Development
This stage involves a candid conversation between the client and production to understand the general idea and purpose of the video. The production company has to know the project’s target audience to provoke certain feelings from them. The success of a video project depends on the corresponding feelings it evokes from the target audience.
Phase 2: Pre-Production
This phase comprises gathering all materials and resources needed for the project. It involves making many decisions right because if it’s garbage in at this stage, it’s garbage out.
This phase affects the succeeding steps and the overall quality of the final project. Pre-production is preparing for a prosperous video shoot which entails drafting the script and visualizing scenes, drafting a schedule of activities, creating storyboards, conducting auditions, and finding equipment and locations.
Phase 3: Production
All the preparations are over. It is time for cameras to roll and create animations. The production stage is where all the interviews and footage for the project are captured. The written story begins to come to life. At this phase, the client’s specifics, visuals, ideas, and visions to be included in the final project are communicated and captured. This stage is time-sensitive to reduce overheads. They assign specific duties to specific people to ensure the story is well-oiled and complete the job on schedule.
Phase 4: Post-Production
The previous phase involves producing raw footage. This stage consists of editing the raw footage into a video that’s appealing to the target audience to evoke intended feelings. Editing involves shaping the footage in a way that was intended by both storyboards and script into a coherent narrative. This phase also involves adding any animation effects, sound effects, and mixing audio and sound. Although there’s a lot that can done at this phase, the overall quality of the video content cannot be improved.
Phase 5: Marketing and Distribution
Getting the final video to the consumers will depend on the target audience. Different audiences have different preferences. Young audiences will consume more information from social media and other online platforms. Older audiences may consume mainstream media such as television stations and printable sources. However, online platforms are more cost-friendly and more accessible.
It takes significant time, creativity, and planning to produce a video. You can push the videos towards many online platforms. It is in the best interest of an entity to publish videos on as many platforms as possible, such as social media, for maximum exposure. In addition, they can pay to advertise in other Media and domains to boost the consumption of their content.
The production company has to know the project’s target audience to provoke certain feelings from them. The success of a video project depends on the corresponding feelings it evokes from the target audience.